
Blue Cross Organization की स्थापना डॉ० राजीव मिश्रा जी ने 2019 में किया, इस संस्था के माध्यम से देश और समाज के युवाओं को रक्तदान के प्रति जागरूक करने का काम किया है। अब डॉक्टर राजीव मिश्रा को ब्लड मैन ऑफ इंडिया के नाम से जाना जाता है। राजीव का मानना है कि सभी लोगों को अपने काम के साथ-साथ समाज को लेकर चलना चाहिए। हमें उन लोगों को उठने में और साथ चलने में मदद करनी चाहिए, जिन्हें हमारी मदद की ज़रूरत है। समाज के ज़रूरतमंद लोगों को खाना खिलाना और उनका ध्यान रखना हमारा फ़र्ज़ है.
राष्ट्रीय रक्तदाता डॉ राजीव मिश्रा जिन्होंने रक्तदान और रक्तदान के प्रति जागरूकता हेतु देश के विभिन्न राज्यों में जैसे जम्मू कश्मीर, लेह लद्दाख, पंजाब, उत्तराखंड, हरियाणा, दिल्ली, उत्तर प्रदेश, बिहार, असम, नागालैंड (कोहिमा), छत्तीसगढ़, कर्नाटक, गोवा, महाराष्ट्र, मध्य प्रदेश, भोपाल, राजस्थान के साथ-साथ महात्मा बुद्ध की जन्मस्थली लुंबिनी में जाकर रक्तदान करके देश और समाज के युवाओं को रक्तदान के प्रति जागरूक करने का काम किया है। डॉ राजीव मिश्रा सभी त्योहार जैसे दिवाली, होली, दशहरा, नवरात्रि, 15 अगस्त, 26 जनवरी, गांधी जयंती के साथ-साथ अपना जन्मदिन भी अनाथालय में ही मनाते हैं।
Transform fifty-thousand lives through education by 2050. Education is empowerment. Education gives us hope. Education has the power to uplift not only individuals, but the entire world. In today's world, good education is not always accessible to the underprivileged in our society. There is tremendous potential and talent in these children — all they need is access to good education. The challenge of educating underprivileged children is daunting, but that does not and will never deter us.
"Now is the time to work as partners and build a truly global movement to ensure the Right to Food and Right to Education for all and to build sustainable agriculture, food and education systems."
Speaking about the philosophy on which Blue Cross Organization operates — "Our aim is to give back to the society by uplifting the underprivileged in any way that's possible. To give, share and strive to make their lives better is our sole aim, and nothing feels more fulfilling than lifting others, and what better way to do it than kindness and support."
Through our work to end hunger and poverty we have recognized ten principles as being fundamental to these projects. We challenge ourselves to ensure that each of our strategies builds on these principles.
All human beings are born free and equal in dignity and rights, including the right to food, health, work and education.
Women bear the major responsibility for meeting basic needs, yet are systematically denied the resources, freedom of action and voice in decision-making to fulfill that responsibility.
In the face of social suppression, focused and sustained action is required to awaken people to the possibility of self-reliance, to build confidence, and to organize communities to take charge of their own development.
Ending chronic hunger requires action that catalyzes large-scale systemic change.
Hunger and poverty are not problems of one country or another but are global issues, to be solved as coequal partners.
Solutions to ending hunger and poverty must be sustainable locally, socially, economically and environmentally.
People's self-reliance is suppressed by conditions such as corruption, armed conflict, racism and the subjugation of women.
Hunger and poverty are inextricably linked to decent work, health, education, environmental sustainability and social justice.
Actions are most successful if decisions are made close to the people.
Ending hunger and poverty requires leadership that awakens people to their own power — leadership "with" people rather than leadership "over" people.
